Top Women in PR 2014: Drisha Leggitt

Drisha Leggitt, Chief Marketing Officer, LCS Technologies, Inc. 

Drisha Leggitt is a creative and enthusiastic PR professional who gains positive media coverage for LCS Technologies, Inc. and numerous pro bono clients through such imaginative means as setting four Guinness World Records, facilitating international and national media events that engaged the First Lady, Presidents and a Queen. She constantly donates her time and skill set to increase the effectiveness, professionalism and communications success of individuals and organizations through her extensive pro bono work.

With only two weeks to plan, limited budget and no fashion experience or media contacts, Drisha increased Sacramento Fashion Week’s positive media coverage by 40 percent over the previous year. She secured and prepared Naima Mora, a former winner of America’s Next Top Model, to be the official spokesperson for the event, while helping her launch her new book during SFW. The Naima Mora and SFW campaign generated over 27 million traditional and social positive media impressions worldwide.