Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.
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What You Missed at the Big 4 Social Media Conference
August 14th, 2017 by Jerry AsciertoDid you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held at the San Francisco Grand Hyatt Aug. 9-10. Here’s a wrap-up of the two-day event, which showcased compelling video, top-notch speakers and networking opportunities galore.
5 Tips (and 1 Big Tactic) to Increase Social Media Engagement
December 2nd, 2014 by Mark RenfreeCommunicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.