PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.
Archive:
4 Ways to Get a Reporter to Pay Attention to You
August 4th, 2014 by Diane SchwartzBack in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had… Continued
Above the Fold, or Just Out of Date?
April 10th, 2014 by Tony SilberI was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued
How to Create a Worthy Press Release
February 4th, 2014 by Richard BrownellHere are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.
5 Tips for Breaking Through to Journalists You Don’t Know
November 25th, 2013 by Richard BrownellThe success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued
Perception Versus Reality in PR
November 19th, 2013 by Tony SilberEarlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued
Avoid the ‘Snapchat’ Press Release
August 18th, 2013 by Tony SilberI was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive… Continued
7 Seconds to a Better Press Release
August 5th, 2013 by Diane SchwartzLet’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement.… Continued
Tips From a Reporter on Great PR Writing
May 28th, 2013 by Tony SilberWe’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued