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Strong quotes can enhance a press release. On the other hand, too much hype in a quote will turn off reporters and other readers. Here are tips and tactics that will help PR pros craft useful quotes.

More than 5,000 press releases are issued each day and reporters get roughly 100 pitches daily via email. So, how can you produce a release that stands out from the crowd? That was the question tackled by Mandy Menaker, head of PR and brand development for Shapr, and Erin Burke, director and vice president of APCO Worldwide, at the PR News Press Release Writing Workshop at the Yale Club in New York.

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.

Whether writing a press release, an annual plan, or just a simple pitch – you’re always simply telling a story.

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued

I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.