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As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.

The holiday season is here and many are making merry away from their desks. Yet social engagement doesn’t end, not even on Christmas, says Emma Monks, Crisp’s head of trust and safety. In fact, more social messages are sent to retailers during the holidays than at any other time. Here are a few ways brands can mind their social channels and reduce risk during the holidays.

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.