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Detroit, Michigan, USA downtown skyline from above at dusk.

Detroit’s Renaissance: Rebranding a Reputation

April 24th, 2024 by

Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.

Twisted Tea created special vasectomy underwear for March Madness time.

March Madness Reveals Best Practices for Brand Activations

March 23rd, 2023 by

PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle. 

Snapchat Shows (Again) Why Brands Need to Be On Its Platform

March 16th, 2015 by

The Snapchat social media platform has grown to become a major player in the content distribution game.

Amid College Hoops Frenzy, a Football Game Offers Winning PR Play

April 8th, 2013 by

On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.