It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued
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The Big Rethink for Communicators Ready for Real Change
June 11th, 2018 by Diane SchwartzYou could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed… Continued
3 Ways Oscars Influencers Echoed Activism Beyond Hollywood
March 5th, 2018 by Justin JoffeAt the Oscars, celebrity influences spoke out as conscious, mindful advocates instead of talking heads. Some of the most significant moments include the snubbing of Ryan Seacrest, a passionate advocation for dreamers and the suggestion of a rider that would make inclusion in productions a requirement. These tactics have implications that reverberate for beyond the Hollywood Hills.
The F Word: It’s Time to Make Your Move
January 29th, 2018 by Diane SchwartzFailure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn… Continued
50 Game-Changers of PR: Natalie Boden
September 12th, 2017 by Samantha WoodPR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at Natalie Boden, founder and president of BODEN, an agency that boasts such clients as Target, McDonald’s and United Healthcare among its growing roster. Boden has dedicated her career to diversifying the PR industry, a dream that reflects her own unique background.
Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators
June 26th, 2016 by Diane SchwartzYou’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this… Continued
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued
Facebook’s Custom Gender Option a Lesson in Understanding Your Audience
February 14th, 2014 by Richard BrownellWhat does the announcement of Facebook’s new gender options tell communicators?