Contact: Jessica Placencia Marketing Manager PR News [email protected] PR News' PR People Finalists Announced; Winners Will Be Unveiled at the PR People Awards Luncheon on December 5 The PR People Awards finalists represent the professionals making… Continued
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Are You Sure You Want to Wing It When It Comes to Crisis?
October 17th, 2017 by Seth Arenstein
It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5… Continued
A Mobster Makes PR Measurement an Offer Communicators Can’t Refuse
October 17th, 2017 by John Gilfeather
And you thought the mob was dead. Not true when it comes to PR measurement, says emeritus member of IPR's Measurement Commission and PR News Measurement Hall of Famer John Gilfeather. With tongue slightly in cheek, Gilfeather offers communicators a checklist of measurement tips that none of us can refuse.
Does PR Have a Reputation Problem with the Media?
October 16th, 2017 by Diane Schwartz
When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued
We're deep in month 10 of the Trump administration, and it's playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it's… Continued
The Week in PR
October 10th, 2017 by Seth Arenstein
Our weekly roundup of trends, news and personnel moves in PR, marketing and communications. This week’s stories include Cam Newton’s apology, Jemele Hill’s suspension and kudos to Brandi Boatner on her promotion at IBM.
The Week in PR
October 3rd, 2017 by Seth Arenstein
Our weekly look at trends, news and personnel moves in PR, marketing and communications. This week's stories include Wells Fargo back on Capitol Hill; Equifax makes its maiden voyage to the Hill; the former Uber CEO makes a hill of trouble; and Southwest Airlines's CCO Linda Rutherford climbs a hill.
Triumph of the Words: ‘Rocket Man’ Message Hits Global Targets
September 20th, 2017 by Seth Arenstein
“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos… Continued
Perfection Is the Enemy of the Good: Early Lessons From the Equifax Breach
September 19th, 2017 by Anna Keeve
As you know, the Equifax data breach was much more than one of the largest exposures of customer data in history. It also was the site of several PR blunders. A cybersecurity communicator takes a look at some of the early lessons from Equifax's miscues that all PR pros can learn from.
How Communicators Can Make Un-Sexy Issues Relevant
September 12th, 2017 by Jerry Johnson, Brodeur Partners
There's nothing like doing PR for a much-anticipated, star-studded event, such as the Mayweather-McGregor fight. What about when you're asked to get people riled about seemingly mundane issues such as the country's infrastructure? Here are a few tactics PR pros can employ that will help make un-sexy issues seem far more relevant to average citizens.