Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” This article is not about the idea or a theoretical… Continued
Stories by John Gilfeather
And you thought the mob was dead. Not true when it comes to PR measurement, says emeritus member of IPR’s Measurement Commission and PR News Measurement Hall of Famer John Gilfeather. With tongue slightly in cheek, Gilfeather offers communicators a checklist of measurement tips that none of us can refuse.