Search Results for: Klein Tools
1 Crisis Management PR Roundup: State of Internal Comms, Apple Woes and Women's Mentorship This week's PR Roundup looks at the state of internal communication, Apple's investor relations and reputation woes and tips for women…
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Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Communicators An Institute of PR webinar this week on how corporate brand and reputation drives specific business outcomes, touched on key KPIs for measuring reputation, leveraging AI…
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An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.
With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience.
PR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley's "big announcement" trick, and how the nutrition industry is dealing with misinformation on social media.
The Evolution of PR Measurement According to PRNEWS' Agency Elite Top 100 When fielding applications for the 2024 Agency Elite Top 100, we tasked agencies with envisioning the future of the PR and comms industry.…
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While fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.
The New York Times is suing OpenAI for copyright infringement. Communicators, too, will need to decide if there is a danger in letting AI models train on their corporate content. Right now, PR professionals are embracing it as a productivity enhancer and marketing tool. But the way forward may require some balance.
Outmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.
This week's PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z's election 2024 expectations.
