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 Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Communicators An Institute of PR webinar this week on how corporate brand and reputation drives specific business outcomes, touched on key KPIs for measuring reputation, leveraging AI and machine learning tools, and unifying multiple data sources to extract actionable guidance. READ FULL STORY |
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PR Measurement Predictions From the PRNEWS 2024 Agency Elite We tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite. READ FULL STORY |
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Why Communication Analysis Continues to Need a Human Element While counterintuitive, broad acceptance of technology to advance productivity and efficiency reveals a greater need for the human elements required to manage tools and think about data they generate. READ FULL STORY |
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