Crisis Management
PR Roundup: State of Internal Comms, Apple Woes and Women's Mentorship
This week's PR Roundup looks at the state of internal communication, Apple's investor relations and reputation woes and tips for women in mentorship in honor of International Women's Day. READ FULL STORY
By Nicole Schuman

Measurement
Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators
An IPR webinar on March 6 explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management. READ FULL STORY
By Kaylee Hultgren

Reputation
An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election
To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead. READ FULL STORY
By Eric Rose

Reputation
Listening to Stakeholders Doesn’t Just Build Trust – It Protects Reputation
The reputational impact of a crisis can be reduced by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. READ FULL STORY
By Shahar Silbershatz

Diversity, Equity & Inclusion
Why There Aren't More Black Men in PR - And Why It's an Industry Issue
A Museum of PR event titled “Celebrating Black PR History 2024: Where Are All the Black Men in PR,” hosted an intergenerational panel to discuss the issues facing Black men in PR today, strategies to attract more of them to the industry and share their own experiences. READ FULL STORY
By Kaylee Hultgren