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4 Ways Brands Can Keep a Lid on Facebook Spam
July 25th, 2013 by Steve Goldstein
Facebook is going to implement menus and options that will enable users to say why they are hiding a particular ad or sponsored post in their news feed. This presumably voluntary feedback will help brands target their paid content better on Facebook.
Learn from George H.W. Bush’s Shaved Head Solidarity
July 25th, 2013 by Lucia Davis
Former President George H.W. Bush shaved his head to show support for a two-year-old suffering from leukemia, according to Politico. Patrick, surname withheld, is the son of a member of Bush's security detail.
5 Steps to Managing a Crisis with Social Media
July 22nd, 2013 by Lucia Davis
An errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here's how to fight back on social.
When C-Level Execs’ Personal Beliefs Compromise The Brand
July 22nd, 2013 by PRNEWS
Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision.
In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.
Tips for PR to Start Wearing Green Eyeshades
July 22nd, 2013 by David Patton
Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.
Effective Storytelling in the Information Age: Infographic
July 19th, 2013 by Caysey Welton
Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience.
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6 Must-Have Productivity Apps for PR Pros
July 15th, 2013 by Caysey Welton
As PR pros you likely have one irreplaceable communications tool that is tethered to you at all times: your mobile phone. These days, it’s hard to argue that a communications professional could get by without his or her phone.