The #1 gathering of digital communicators and break-through PR thinkers October 16, 2013 | Grand Hyatt, NYC Join us in New York on Wednesday, Oct. 16, 2013, for the Digital PR Summit, PR News' annual… Continued
Search Results for: Klein Tools
Video Killed the Video Star: When Does Quantity Trump Quality?
August 1st, 2013 by Evan Zall
The multimedia floodgates are open, and for good reason. Audiences are eager for short, playable, sharable content, and the playing field of PR has evolved alongside it.
3 Clutter-Busting Tips for Your Press Releases and Email Pitches
July 31st, 2013 by Steve Goldstein
Andrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.
Building a Global CSR Initiative, One Cinder Block at a Time
July 30th, 2013 by Anne Buchanan
I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.
Avoiding Chronic Mistakes in PR Measurement
July 29th, 2013 by Robert F. Lauterborn
There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.
5 Things to Consider to Keep Your Company Off a ‘Worst’ List
July 26th, 2013 by Caysey Welton
Maintaining a satisfactory work environment is not only an ethical practice, but also a way to help craft a quality external image. 24/7 Wall St. recently released its list of America’s worst companies to work for and identified nine exceptionally bad corporate work environments.
Social Media Tools PR Pros Must Know About Now Join PR News and learn what Chris Smith, SVP, enterprise social media for Bank of America; Erica Campbell Byrum, director of social media for Homes.com; and… Continued
4 Ways Brands Can Keep a Lid on Facebook Spam
July 25th, 2013 by Steve Goldstein
Facebook is going to implement menus and options that will enable users to say why they are hiding a particular ad or sponsored post in their news feed. This presumably voluntary feedback will help brands target their paid content better on Facebook.
Learn from George H.W. Bush’s Shaved Head Solidarity
July 25th, 2013 by Lucia Davis
Former President George H.W. Bush shaved his head to show support for a two-year-old suffering from leukemia, according to Politico. Patrick, surname withheld, is the son of a member of Bush's security detail.
5 Steps to Managing a Crisis with Social Media
July 22nd, 2013 by Lucia Davis
An errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here's how to fight back on social.