"Best of" Silver Anvil Award
Odwalla Inc., Half Moon Bay, Calif., with Edelman Public Relations Worldwide, San Francisco
"Odwalla, Inc. Crisis Management"
Community Relations
Business/Manufacturing:
The Southland Corp./7-Eleven Stores, Dallas
"7-Eleven Stores' Operation Chill"
Business/Services:
Dulles Greenway, Sterling, Va., with The Jefferson Group, Washington, D.C.
"Dulles Greenway"
Government:
L.A. Resource Program, Los Angeles, with Edelman Public Relations Worldwide, Los Angeles
"L.A. Resource Program"
Associations/Nonprofit Organizations: No Winner
Institutional Programs:
Business/Manufacturing:
Dell Computer Corp., Round Rock, Texas, with Fleishman-Hillard Inc., Dallas and St. Louis
"Growing Smarter: The New Rise of Dell"
Business/Services:
Grupo Clarin, Buenos Aires, Argentina, with Fleishman-Hillard Inc., Miami
"Strategic Change Communications: From Newspaper Company to Multimedia Holding Company"
Government:
Air Force Reserve Command, Robins AFB, Ga.
"Air Force Reserve Employer Support Program"
Associations:
American Psychological Association, Washington, D.C., with Pacific Visions Communications, Los Angeles and Porter Novelli, Chicago
"Talk to Someone Who Can Help"
Nonprofit Organizations:
AIDS Project Los Angeles, Los Angeles
"New Hope-New Challenges"
Special Events & Observances (seven or fewer days):
Business Manufacturing:
Taco Bell Corp., Irvine, Calif., with Paine & Associates, Costa Mesa, Calif.
"Taco 'Liberty' Bell Media Event"
Business/Services:
Hyatt Resorts, Chicago, with KWE Associates Inc., New York, NY
"The Virtual Resort"
Government:
United States Air Force, Washington, D.C.
"Tournament of Roses"
Associations: No Winner
Nonprofit Organizations:
John Templeton Foundation - The Mind/Body Medical Institute at Beth Israel Deaconess Medical Center - Harvard Medical School, Radnor, Pa., with Hill and Knowlton, Inc., Washington, D.C. and Atkinson Public Relations, Nashville
"Spirituality & Healing in Medicine - II"
Special Events & Observances (more than seven days):
Business/Manufacturing:
Hillerich & Bradsby Co., Louisville, with Doe-Anderson Advertising and Public Relations, Louisville
"Louisville Slugger Returns Home"
Business/Services:
Visa U.S.A., Foster City, Calif., with Ketchum Public Relations Worldwide, San Francisco
"Visa's Fourth Quarter 'Read Me A Story' Program Takes to the Road"
Government:
Department of Defense, Washington, D.C.
"1997 Armed Forces Inaugural Committee"
Associations:
The American Association of Orthodontists, St. Louis, with The Hughes Group, St. Louis
"National Orthodontic Health Month - 1996"
Nonprofit Organizations:
The Atlanta Committee for the Olympic Games, Atlanta,with Ketchum Public Relations Worldwide USA
"Igniting America's Olympic Spirit: The 1996 Olympic Torch Relay"
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Public Service:
Business/Manufacturing:
Miller Brewing Co., Milwaukee, with Wood Communications Group, Madison, Wisc.
"Fighting Hunger"
Business/Services:
Avon's Breast Cancer Awareness Crusade, New York,with Patrice Tanaka & Company, Inc., New York
"Avon's Breast Cancer Awareness Crusade"
Government:
USDA's Food and Consumer Service, Alexandria, Va., with Prospect Associates, Rockville, Md.
"USDA's Team Nutrition: Our Simple Goal, Healthy Children"
Association/Nonprofit Organizations
Georgia Coalition of Donation, Atlanta, with The Randolph Partnership, Atlanta
"Share Your Life. Share Your Decision."
Partnerships:
SmithKline Beecham Consumer Health Care, Pittsburgh, and American Cancer Society, Atlanta, with Porter Novelli, New York
"Commit to Quit for the Great American Smokeout"
Public Affairs:
Business/Manufacturing:
General Mills, Inc., Minneapolis
"The FDA Endorses Cheerios"
Business/Services:
Detroit Tigers, Detroit, with Marketing Resource Group, Inc., Lansing, Mich.
"Grand Slam for New Detroit Stadium"
Government: No Winner
Associations:
Taxpayers Against Frivolous Lawsuits, Sacramento, with Edelman Public Relations Worldwide, Sacramento
"Taxpayers Against Frivolous Lawsuits - No on Prop. 211"
Nonprofit Organizations:
Electronic Frontier Foundation, San Francisco, with Fleishman-Hillard Inc., San Francisco
"The First Grassroots Campaign in Cyberspace - The Blue Ribbon Campaign"
Marketing Consumer Products:
Healthcare:
Solvay Pharmaceuticals, Inc., Marietta, Ga., and Pharmacia & Upjohn, Inc., Kalamazoo, Mich., with Ketchum Public Relations Worldwide, New York
"Taking LUVOX to the Head of Its Class"
Technology:
SL Waber, Mt. Laurel, N.J., with Gillespie Public Relations, Lawrenceville, N.J.
"Turning SL Waber's Upstart UPS Into a Household Name"
Packaged Goods:
Department 56, Inc., Eden Prairie, Minn., with Carmichael Lynch Spong, Minneapolis
"Making Tiny Towns Big Business"
Non-Packaged Goods:
Eastman Kodak Company, Rochester, N.Y., with Burson-Marsteller, New York
"The Premiere of Advantix - A Snapshot Heard Around the World"
General (Including Associations/Government/Nonprofit Organizations):
American Bakers Association, Washington, D.C., with Fleishman-Hillard Inc., Kansas City, Mo.
"You're Not Getting Enough"
Marketing Consumer Services:
Travel and Tourism: No Winner
Healthcare: No Winner
Technology:
Southwestern Bell, St. Louis, Mo., with Fleishman-Hillard Inc., St. Louis, Mo.
"The Need for Speed: Dialing Up a 'Fast Phone Line' Answer"
Financial:
Visa U.S.A., Foster City, Calif., with Ketchum Public Relations Worldwide, Atlanta
"Visa Cash: The New Currency of Convenience"
Food and Beverage: No Winner
General (including Associations/Government/Nonprofit Organizations):
U.S. Catholic Conference, Washington, D.C., with Shandwick, Baltimore, Md.
"Catholic Hotline for Movie Reviews"
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