Our fifth annual Agency Elite highlights the industry’s most innovative PR, marketing and communications firms in the business. This year our list has expanded to include more of the small but mighty PR shops equally deserving of recognition.
The companies chosen demonstrate the wide range of industry specializations and core capabilities that PR, marketing and communications encompass—from media relations to crisis comms to content creation. They also highlight the new areas of expertise formulated to accommodate new client needs. For instance, affiliate divisions, executive thought leadership programs, influencer marketing capabilities, event PR and social media services have been added to the companies' repertoires.
Moreover, agencies’ AI capabilities have expanded overall, and many companies on the list that hadn’t yet dabbled in the practice are following suit. For tech-focused shops, AI expertise is all but required. But this year organizations have moved beyond AI proficiency and into AI application, from custom-made tools for clients to internal usage and upskilling employees.
In addition to asking candidates about new products, services and areas of development, we asked companies to predict three trends that would catch fire within the next five years. We’ll dive into many of those topics in our future coverage.
Click here for the 2025 Agency Elite Top 120.