PR NEWS2000 Salary Survey


Corporate Salaries
(Corporate Salary Averages by Title, Company Size and Industry)
POSITION
Large Cos.
Medium Cos.
Small Cos.
Senior Vice President
Consumer Products
$252,121
$177,189
$139,100
Industrial/Manufacturing
$190,995
$153,300
$112,050
Healthcare
$320,120
$221,490
$168,850
Financial Services
$272,850
$183,225
$162,615
Investor Relations
$238,088
$176,225
$133,525
High-/Tech
$341,565
$232,140
$173,880
Avg. all Industries
$269,290
$190,595
$148,337
Vice President
Consumer Products
$218,890
$154,760
$127,865
Industrial/Manufacturing
$164,640
$135,200
$111,240
Healthcare
$275,600
$219,188
$169,916
Financial Services
$220,420
$172,250
$137,013
Investor Relations
$216,000
$170,671
$137,700
High-/Tech
$309,374
$215,460
$154,550
Avg. all Industries
$234,154
$177,922
$139,714
Director
Consumer Products
$142,485
$113,925
$99,900
Industrial/Manufacturing
$131,250
$104,860
$90,842
Healthcare
$193,132
$181,980
$129,638
Financial Services
$146,848
$129,780
$118,810
Investor Relations
$151,410
$115,128
$105,119
High-/Tech
$201,374
$173,628
$140,193
Avg. all Industries
$161,083
$136,550
$114,084
Manager
Consumer Products
$89,994
$70,720
$63,879
Industrial/Manufacturing
$71,232
$64,200
$56,268
Healthcare
$105,575
$104,622
$90,361
Financial Services
$91,350
$70,964
$62,700
Investor Relations
$86,320
$77,700
$68,992
High-/Tech
$109,080
$97,755
$77,935
Avg. all Industries
$92,259
$80,994
$70,023
Specialist
Consumer Products
$69,300
$57,452
$44,820
Industrial/Manufacturing
$60,585
$54,517
$41,944
Healthcare
$82,680
$75,649
$66,420
Financial Services
$76,320
$62,856
$49,500
Investor Relations
$77,147
$64,660
$58,497
High-/Tech
$87,372
$72,135
$67,580
Avg. all Industries
$75,567
$64,545
$54,794

Agency Salaries
(Salary Ranges by Title, Region and Client Industries)
POSITION
N.Y.C
LA / SF
Lg City
Sm City
President/CEO
Consumer Products
$231,655
$204,660
$189,740
$127,544
Industrial/Manufacturing
$166,950
$149,460
$142,800
$106,050
Healthcare
$280,900
$259,700
$263,410
$156,327
Financial Services
$242,210
$266,305
$199,500
$153,360
Investor Relations
$269,240
$226,800
$212,930
$156,464
High-Tech
$337,050
$291,500
$273,064
$200,355
Avg. all Industries
$254,668
$233,071
$213,574
$150,017
Exec. VP/Sr. VP
Consumer Products
$166,420
$147,125
$130,725
$106,000
Industrial/Manufacturing
$148,575
$126,140
$100,631
$90,300
Healthcare
$210,198
$181,440
$161,136
$122,080
Financial Services
$193,670
$169,060
$153,010
$129,320
Investor Relations
$190,270
$176,040
$155,520
$116,820
High-Tech
$206,325
$180,098
$164,670
$148,170
Avg. all Industries
$185,910
$163,317
$144,282
$118,782
VP/Group Director
Consumer Products
$102,270
$111,300
$105,788
$103,896
Industrial/Manufacturing
$91,088
$86,100
$79,800
$64,890
Healthcare
$126,568
$126,260
$122,695
$102,720
Financial Services
$107,120
$109,889
$104,860
$93,090
Investor Relations
$105,060
$96,012
$89,640
$76,300
High-Tech
$145,110
$142,240
$130,350
$110,723
Avg. all Industries
$112,869
$111,967
$105,522
$91,937
Acct Sup./Acct. Mgr.
Consumer Products
$82,005
$71,020
$69,550
$60,155
Industrial/Manufacturing
$75,808
$63,860
$61,845
$54,810
Healthcare
$104,325
$99,550
$90,936
$75,755
Financial Services
$86,940
$80,028
$76,214
$65,340
Investor Relations
$91,054
$88,000
$78,480
$67,870
High-Tech
$105,894
$99,345
$97,216
$76,890
Avg. all Industries
$91,004
$83,634
$79,040
$66,803
Sr. Account Executive
Consumer Products
$55,014
$52,650
$49,290
$42,400
Industrial/Manufacturing
$45,240
$42,788
$41,406
$35,360
Healthcare
$72,398
$66,073
$63,772
$56,160
Financial Services
$63,879
$58,969
$52,430
$43,870
Investor Relations
$65,880
$56,055
$57,120
$46,434
High-Tech
$74,365
$63,056
$57,988
$53,955
Avg. all Industries
$62,796
$56,599
$53,668
$46,363
Account Executive
Consumer Products
$44,310
$33,384
$30,952
$26,145
Industrial/Manufacturing
$41,715
$38,272
$33,075
$26,780
Healthcare
$56,392
$50,140
$45,576
$43,055
Financial Services
$47,170
$41,148
$40,125
$35,203
Investor Relations
$50,760
$44,550
$44,110
$35,207
High-Tech
$59,920
$55,664
$52,976
$42,900
Avg. all Industries
$50,045
$43,860
$41,136
$34,882

Your Key To This Survey

Large PR agency: Net fee incomes > $5 million
Mid-size PR agency: Net fee income $1 million - $5 million
Small PR agency: Net fee income < $1 million
Large corporation: sales > $1 billion
Mid-sized corporation: sales $400 million - $1 billion
Small corporation: sales < $400 million
Large city: population > 1 million
Small city: population <
1 million

  • Survey data reflects base salaries for communications executives. For more details, contact Marshall Consultants at 212/628-8400.