PR Insider: Why Your Company Must Clarify and Simplify

Your company is about to roll out a new marketing plan for this quarter. Before you go ahead with the execution of the plan, you must consider the clarity and simplicity of the plan. How will your audience respond to your marketing and sales campaigns? Will they truly understand the message behind your ideas? Clarifying your marketing approach will help your business stay on track, and it will help your customers to connect with your business to a greater degree.

Eliminate Confusion

Ronn Torossian
Ronn Torossian

You must choose each word carefully. Be mindful of your phrasing. Your tone of voice can literally mean the difference between a sale and a loss. Make sure your images paint the types of pictures you want your brand to be known for. Don't allow any room for confusion among your customers. They should be able to get your message quickly and completely the first time they encounter your marketing campaign. Confusion can only result in lost customers before you truly have a chance to pitch to them.

Establish Your Position

The more you can clarify and simplify your marketing strategies, the easier it will be to position yourself in the eyes of consumers. If your marketing strategies are easier to understand, then your customers will think of you before they think of your competition. You want to make sure the focus and clarity of your presentations are flawless. Don't use complicated jargon or phrasing to reach out. Keep your messages short, simple, and to the point. By doing this you will appeal to more people since they will easily comprehend the message you're trying to get across.

Inspire People

Customers love to be inspired. But inspiration usually comes from within. You don't need to make your marketing ideas too complicated to achieve this. Your customers can take your ideas and run with them in their own lives. They will buy your products and services, and they will solve problems that they have in their lives. You can challenge your customers and motivate them to utilize your company's available resources to make their lives better. If you can achieve this, then there is no limit to the growth you can see in your company. Clarifying your marketing ideas will help you stay fresh in the minds of your potential customers. They will appreciate your simple approach to get their business. You will seem like a practical, approachable company that cares about the customers, and that counts for something.

Ronn Torossian is the CEO of 5WPR, a leading Crisis Communications firm, and founder of the Ronn Torossian Foundation.