Before the age of media saturation, a single, albeit powerful,
theater critic could close a play in one night with a savage
review. Those days are history. But analysts mining Corporate
America still hold a lot of sway, particularly with investors and
the media. Indeed, analyst relations is a growing part of the PR
profession, and it helps PR pros to know which analysts are getting
the most hits. We asked PAN Communications to provide us with the
most frequently searched technical analysts based on MediaMap's
user base.
|
Analyst
|
Company/Job
description |
| 1) Galen Schreck | Forrester Research Analyst, Infrastructure |
| 2) Dana Tardelli | Aberdeen Group Research Director, Communication Services |
| 3) Eric Hemmendinger | Aberdeen Group Research Director, Information Security |
| 4) Peter Kastner | Aberdeen Group Executive VP/Chief Research Officer |
| 5) Charles Rutstein | Forrester Research Research Director, Infrastructure |
| 6) Laura DiDio | Yankee Group Senior Analyst, Application Infrastructure & Software |
| 7) Dana Gardner | Aberdeen Group Research Director, Messaging & Collaboration |
| 8) Josh Bernoff | Forrester Research Principal Analyst, Media & Entertainment |
| 9) Rob Enderle | Giga Information Group Research Fellow |
| 10) Tom Dwyer | Aberdeen Group VP/Managing Director |
But analysts shouldn't be simply pegged as purveyors of
companies' doom and gloom. They can also be a boon to PR efforts.
For example, it holds more weight if in a press release (or news
article) an analyst is quoted about the strength of the company
rather than a spokesperson.
In a hyper-competitive business environment, it helps if you can
set your clients apart, and that's what analysts accomplish.