The Delahaye Index is a quarterly assessment of how news affects the corporate reputation of the 100 largest companies in the U.S. Each company's score is based on how many
positive and negative reputation-driving attributes are found within each story. These attributes are classified into five separate charts concerning stakeholder relations,
financial management, products and services, organizational integrity and organizational strength.
Despite taking a drubbing in the press recently about its community relations efforts Wal-Mart tops the latest, overall reputation index, with Microsoft coming in second and
Verizon third. It's also a bit of surprise that Walt Disney -- which for months has had to deal with investor upheaval and some nasty press accounts about CEO Michael Eisner --
placed second in organizational integrity. For a while there, it seemed as if Disney could do no right. But it turns out that Disney isn't so dysfunctional after all. The house
that Mickey built got high marks for its response to Comcast's takeover bid, in terms of transparency and corporate governance.
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Delahaye Index Q1 Top Ten Companies
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1
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Wal-Mart |
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2
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Microsoft |
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3
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Verizon |
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4
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Intel |
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5
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Comcast |
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6
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General Motors |
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7
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Citigroup |
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8
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H-P |
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9
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Goldman Sachs |
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10
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IBM |
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Q1 Top Ten Companies-Stakeholder Relations Includes:
customer, analyst, community, competitor, employee, government regulatory, shareholder and supplier & partner |
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1
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Comcast |
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2
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Wal-Mart |
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3
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Bank One |
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4
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J.P. Morgan Chase |
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5
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Target |
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6
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Intel |
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7
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Berkshire Hathaway |
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8
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The Home Depot |
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9
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Safeway |
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10
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Citigroup |
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Q1 Top Ten Companies-Financial Management Includes:
capital structure, cost control, financial history, profitability, revenue growth and stock performance |
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1
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Wal-Mart |
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2
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Citigroup |
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3
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Comcast |
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4
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Microsoft |
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5
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General Motors |
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6
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H-P |
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7
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General Electric |
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8
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Time Warner |
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9
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Intel |
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10
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Verizon |
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Q1 Top Ten companies-Products & Services Includes:
branding & communications, exceed expectations, innovative products, good value, market share, standard setter |
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1
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Microsoft |
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2
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Wal-Mart |
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3
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General Motors |
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4
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Intel |
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5
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Verizon |
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6
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Time Warner |
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7
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Pfizer |
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8
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Procter & Gamble |
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9
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IBM |
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10
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H-P |
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Q1 Top Ten Companies-Organizational Integrity Includes:
environmentally-responsible, clearly operated within legal, regulatory & ethical bounds and corp. governance |
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1
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Comcast |
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2
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Walt Disney |
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3
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Bristol-Myers Squibb |
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4
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H-P |
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5
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Bank One |
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6
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PepsiCo |
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7
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SBC |
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8
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The Home Depot |
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9
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Ford Motor |
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10
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Time Warner |
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Q1 Top Ten Companies-Organizational Strength Includes:
CEO strength, Employer of Choice, fosters entrepreneurship, thought leader, overall management strength, strong corporate culture |
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1
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Comcast |
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2
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Wal-Mart |
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3
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Microsoft |
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4
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Intel |
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5
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Citigroup |
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6
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General Motors |
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7
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Verizon |
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8
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Bank One |
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9
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IBM |
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10
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General Electric |