FOX MORNING NEWS
Editor's Note: Morning news programs - the ones that give you an insider's perspective on rush hour as well as those which provide the first daily coverage of major events (accidents, corporate crises, celebrity mishaps, medical breakthroughs) are important media outlets for PR practitioners. And Fox is a must in your Roladex!
| SEGMENTS | PRODUCER |
DAYS TO CONTACT/ DAYS TO AVOID |
METHODS | COMMENTS |
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NEWS FEATURES (for morning news in D.C.)
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Editorial Producer: Tom Young: Phone: 202/895-3131 Fax: 202/895-3008 Other Segments Producers: Sheila Jaskot Pat Corcoran Mary Harris Nayada Cowherd |
PR pitches can be made Monday through Friday between typical business hours: 9 a.m.-5 p.m. However, producers prefer calls in the afternoon since the program airs in the morning. | Producers prefer mail over faxes. However, if a call is placed, Young wants a fax or letter alerting him to what the story plug or topic idea is about. | Young oversees production of all feature stories -- sports, lifestyle, health and other news that's beyond the scope of Washington, D.C.'s political scene. However, other segment producers can also be contacted if you want to try your luck. |
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OTHER MAJOR FOX MARKETS: Atlanta - WAGA; New York - WNYW; Chicago - WFLD; L.A - KTTV S.F. - KTVU |
Atlanta Producer: Sidnel Estes-Sumpter Phone: 404/875-5555 New York Producer: Steve Doyle Phone: 212/556-2500 Chicago Producer: Tom Smith Phone: 312/565-5533 L.A. Producer: Laura Lynn Futherolf Phone: 310/584-2025 S.F. Producer: Rose-Marie Thomas Phone: 510/874-0242 |
These TV producers are usually on deadline in the morning since that's when their programs air. It's wise to try to touch base with them in the afternoon. | Most of these producers want to receive pitches by mail or phone. For details concerning a specific subject or news feature genre, contact staffers at the numbers provided and ask for someone at the news desk. | The key thing to remember about morning TV news program journalists is that these producers are typically revved up - they ingest a lot of java as well as get fed a lot of hype from outsiders, and they're well-versed at how to weed through what's newsworthy and what's not. |