Market Research: Study Shows Food, Beverage Cos. Let ‘Em Go Easy

If you work for a food/beverage or tobacco company and you're looking for new ways to communicate benefits programs to employees, a just-released study may give you some much-needed fodder to plug your employer as a progressive player in today's market.

The food/beverage/tobacco industries rank first among 15 industries when it comes to measuring the generosity of severance benefits.

While this might not be the most ideal starting point to initiate dialogue with employees, it can provide you with a way of highlighting your company's caring side in this era of downsizing and rightsizing.

The research was based on a nationwide survey of nearly 2,000 human resource executives by Lee Hecht Harrison, a global outplacement and career services firm in Washington, D.C.

Other industries surveyed in ranking order are:

Transportation/Travel

Energy/Mining/Natural Resources/Petrochemicals

Medical Products/Pharmaceuticals

Insurance

Banking/Financial Services

Consumer Products/Sales/Electronics

Media/Entertainment

Hospitals/Healthcare Services

Industrial Manufacturing/Product/Services

Telecommunications/Utilities

Aerospace/Defense

Not-for-Profit/Government

Computers/Software/Peripherals

Professional Business Services

(Lee Hecht Harrison, 202/637-0011)