A new Internet-based healthcare information system by the Sachs Group allows marketers strategic planners to size up their market and develop benchmarks by specific service lines.
The tool, eSachs, includes a range of healthcare information, including:
- market summaries (demographics, economics, insurance and utilization);
- service line planning (inpatient and outpatient); and
- sites of care (analysis of medical procedurs and growth potential summaries).
Other features include market-based demands for disease treatments, physician supply forecasts and graphs and maps.
eSachs uses a Microsoft technology that has been adapted for healthcare applications. (Sachs Group, Sandy Rebitzer, 847/475-7526)