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PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.’s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time.

You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either.

The surprise appearance of Derek Zoolander and Hansel on Valentino’s Paris Fashion Week runway provides a few takeaways for companies that have a new message to get out and want to cut through the proverbial clutter.

The South African Salvation Army turned the phenomenon of “The Dress” into a compelling ad to raise awareness of domestic abuse.

Getting your press release noticed is more difficult than ever. If you’re finding that you’re not getting enough bites that turn into coverage, it may be time revisit your overall strategy. With that in mind, here are 10 tips for refining your press releases.

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

With so many talented communicators gathered at PR News’ Top Women in PR Awards in New York City last Friday, inspiration abounded and left the room in the form of tweets. Let’s take a look at some of the top tweets from the event.