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The Week in PR

November 23rd, 2015 by

People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.

Some Presidential Campaign Slogans Were Better Than the Presidents Themselves

November 17th, 2015 by

An infographic of presidential campaign slogans yields little correlation between a good slogan and a successful presidency.

How ‘Calendaring,’ Message Brevity and Social Ads Can Boost PR in 2016

November 16th, 2015 by

To start planning for 2016, a good first step is to use “calendar” as a verb

What the Candidates (and PR) Should Know About Millennials

November 16th, 2015 by

Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.

The Week in PR

November 15th, 2015 by

It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak.

6 Warning Signs That You’re Not Ready for Video

November 9th, 2015 by

Look before you leap. Video is important, but not something you should take on without a plan.

The Week in PR

November 9th, 2015 by

Transparent Burrito: Kudos to Denver-based Chipotle Inc., specifically its communications director Chris Arnold.

Why You Should Adopt Live Streaming Today

November 6th, 2015 by

It’s not too late to get in on the ground floor with Periscope and Meerkat.

4 Steps Toward a Productive PR Team

November 4th, 2015 by

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative.

How to Write Long-and Short-Form PR Content That Captures the Attention of Non-Readers

November 2nd, 2015 by

We asked four PR pros with extensive writing backgrounds to provide tips and tactics.