Uncategorized

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of

E. coli: While Chipotle dealt quickly and transparently with its E. coli crisis (PRN, Nov. 15), the stain remains. As of Nov. 29, there were 45 known cases of E. coli O26 in six states linked to Chipotle

To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”

As the end of the year closes in, it also may be a good time to take a look at our professional objectives.

People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.

An infographic of presidential campaign slogans yields little correlation between a good slogan and a successful presidency.

To start planning for 2016, a good first step is to use “calendar” as a verb

Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.

It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak.

Look before you leap. Video is important, but not something you should take on without a plan.