The Week in PR
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Check Yourself: Are You Using These Words and Phrases Incorrectly?
January 29th, 2016 by Ian James WrightDon’t let these common mistakes take your writing down a notch.
Top Women in PR: Christy Bykowski
January 26th, 2016 by Mark RenfreeTop Women in PR: Christy Bykowski
Diversity in PR: Is the Emphasis on Research a Stalling Game Slowing Down Real Change?
January 25th, 2016 by Seth ArensteinIn PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.
How to Prepare Your Brand for Inescapable Global Transformations
January 18th, 2016 by Margery Kraus, Founder, Executive Chairman, APCO WorldwideIn 2015, the world paid closer attention to significant social changes that transformed the global business landscape.
4 Ways to Start Your Year in PR Strong and Finish It Even Stronger
January 18th, 2016 by Heather Kernahan, President, EastwickBy now, we all are solidly settled into 2016 and fighting through the winter funk.
The Week in PR
January 11th, 2016 by PRNEWSWe told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.
4 Reasons Why You Should Adopt Compelling Branded Content
January 11th, 2016 by BY Mike Winkleman, former chair, the content councilNo revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.