Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.
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When Change Is Necessary: 5 Things to Consider Prior to Rebranding
February 15th, 2016 by Roger Sametz, President/CEO, Sametz Blackstone AssociatesFortunately, there are some parameters by which you can measure your need for a rebrand.
How to Use Social and Traditional Media to Promote Your White Paper
February 8th, 2016 by Ned Barnett, Marketing & PR Fellow, American Hospital AssociationThere are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.
5 Ways to Train for Speechwriting Like a Pro Athlete
February 3rd, 2016 by Ian James WrightWork out the right mind muscles and come away with a W.
Check Yourself: Are You Using These Words and Phrases Incorrectly?
January 29th, 2016 by Ian James WrightDon’t let these common mistakes take your writing down a notch.
Top Women in PR: Christy Bykowski
January 26th, 2016 by Mark RenfreeTop Women in PR: Christy Bykowski