The Week in PR
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The Week in PR
February 22nd, 2016 by PRNEWSThere have been several changes at Ogilvy. The biggest is the departure of Atlanta office chief Mickey Nall, which a senior Ogilvy official confirmed for PR News Friday.
5 Tips for Working With Startups in the Healthcare Tech Space
February 15th, 2016 by Glenn Jasper, Senior Partner, Finn PartnersGiven the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.
When Change Is Necessary: 5 Things to Consider Prior to Rebranding
February 15th, 2016 by Roger Sametz, President/CEO, Sametz Blackstone AssociatesFortunately, there are some parameters by which you can measure your need for a rebrand.
How to Use Social and Traditional Media to Promote Your White Paper
February 8th, 2016 by Ned Barnett, Marketing & PR Fellow, American Hospital AssociationThere are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.
5 Ways to Train for Speechwriting Like a Pro Athlete
February 3rd, 2016 by Ian James WrightWork out the right mind muscles and come away with a W.