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5025 Centennial Boulevard Colorado Springs, Colo. 80919-2401 Phone: 719/528-7040 Editor’s Note: With the major focus PR professionals place on pitching to print, TV and magazine media outlets, it’s often the case that radio is ignored.… Continued

It’s not yet part of the PR and marketing lexicon. But firewalls can be the difference between operating in a fish tank and tightly controlling the flow of information. Firewalls, or protectorship software, should be… Continued

Here are the guidelines that company communicators can pass on to those leading the negotiations with celebrities and entertainers: You’ll have more legitimacy pursuing a moral escape clause if you "associate it with the value… Continued

Sears Hits Lending Crises Bullseye; Radio Shack Misses Mark Last month’s peace on the PR front lasted about as long as the average truce in the Middle East. For some reason this month we were… Continued

The recent allegations against NBC sports broadcaster Marv Albert underscore the importance of linking legal and communications interests at the early stages of choosing a celebrity spokesperson. In the case of Albert, who last week… Continued

When Chad Williams, president of Resist Records, Beverly Hills, answered a call from PR NEWS last week, it was a less-than-delighted Williams we found on the other end. The Resist Label Group is the operation… Continued

Last Monday, IBM’s 1.4-ton super-computer Deep Blue, flanked by several security guards, was loaded onto an 18-wheeler for its journey back to the company’s office in Poughkeepsie, N.Y., where it’s now being reconfigured for its… Continued

The costs of setting up an extranet system greatly depends on a company’s goal, according to Victor Junalaitis, CEO of Santa Monica, Calif.-based Positive Support Review Inc., a consulting firm specializing in extranets. Junalaitis has… Continued

Most marketers and PR executives who are Internet- and intranet-friendly have a ready-set-go attitude when it comes to this technology’s latest offspring, the extranet. Since the framework is already in place, extranets are a natural… Continued

Community Relations: AT&T Gets Press From Volunteers’ Disaster Help IBM may have gotten tons of publicity from Deep Blue, but let’s not forget what a philanthropic face does for a corporation today. AT&T continued to… Continued