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The debate over the integration of marketing and public relations continues to rage at professional association meetings and columns in trade publications, usually focusing on the organization chart and who will report to whom. Too… Continued

George Feehan, president of GWF Associates, specializing in interactive educational programs, says, "Content is definitely the most important aspect of an exhibit booth presentation. Virtual Reality and 3-D technologies help increase attendees reaction to information,… Continued

Healthcare marketers are finding that in order to successfully launch products at tradeshows, their exhibits have to soar to new interactive realms. Getting healthcare professionals to cross that carpet barrier into your booth, now more… Continued

For more and more low-risk pregnant women, the doctor is the last person they call when labor pains strike. Call it managed care backlash to drive-through deliveries. Call it 1920s nostalgia for the ultimate in… Continued

Hospitals around the country, especially throughout the West Coast, New York, Texas and Florida, are responding to a growing midwifery trend with renewed marketing interest and financial commitment. Since 1975, the number of certified nurse-midwife… Continued

New PR Director The Public Relations Society of America’s new director of PR, Richard George, attended his first major PRSA event and surfaced last week as one of the on-site troubleshooters making sure the PRSA… Continued

ST. PETE, FLA., -While mergers, acquisitions, alliances and diversifications sometime scare even the best of PR agencies, such moves have become the new reality. But it’s not the choice of which routes you embark on… Continued

May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society National Conference," Vancouver, British Columbia, Canada, 613/232-1222. May 28-30: American Marketing Association, "Applied Research Methods," San Francisco, 312/648-0536. June 1-27: Columbia Business School,… Continued

William C. Lyddan, Jr., president of Brouillard Communications, New York, will become president and CEO of the agency effective July 1 as announced by chairman James H. Foster, who has been CEO since 1984. Lyddan… Continued

New Healthcare PR Firm A new PR company called HealthCounsel has been developed by two principals of William Silverman & Company, Cleveland. The new venture, based in the Cleveland office, will be headed by Diane… Continued