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Affluent babyboomers have become prime targets for marketers at a handful of preventive care clinics that are well-positioned to offer what managed care and most insurance companies don’t – extensive detection of illness and disease… Continued

Marketing Campaigns Fashion Clothier Reamed For Anti-Nurse Ad Two heavy hitters in the healthcare industry, the American Hospital Association (AHA) and the American Organization of Nurse Executives (AONE), are outraged by a clothing ad that… Continued

For healthcare marketers looking to blaze new trails, preventive healthcare programs have exciting potential. "Prevention is the medical buzz word for the ’90s and consumers are hearing more about it from the media and demanding… Continued

Insurance Payment Status Seems to Dictate Better Physician Care Hospitals will have some explaining to do if they allow physicians to practice what seems to be a disturbing trend of preferential care to patients with… Continued

Responding to the growing trend of consumers hungry for mental health information and guidance, the federally run Center for Mental Health Services (CMHS) launched its online National Mental Health Services Knowledge Exchange Network (KEN) last… Continued

Sometimes the best fundraising intentions can become publicity nightmares, as the Orlando, Fla., chapter of the American Cancer Society (ACS) can certainly attest. Within hours of learning that the market’s No. 1 young male-oriented rock… Continued

May 29: New York Women in Communications, "Ken Auletta Addresses Communications: The Past, Present and Future," New York, 212/661-4737. June 1-27: Columbia Business School, "The Columbia Senior Executive Program," Harriman or Tarrytown, N.Y., 800/692-3932. June… Continued

BBK President Named Member of Alumni Advisory Board At Tufts Joan F. Bachenheimer, president and creative director of BBK Communications, Newton, Mass., has been named to the newly formed Alumni Advisory Board of Commnications and… Continued

Managers today are still not tethered to the Internet as something they need to depend on heavily for day-to-day business transactions. But that will change drastically in the next two years, according to survey results… Continued

5025 Centennial Boulevard Colorado Springs, Colo. 80919-2401 Phone: 719/528-7040 Editor’s Note: With the major focus PR professionals place on pitching to print, TV and magazine media outlets, it’s often the case that radio is ignored.… Continued