Uncategorized

Legal News: Denny Dishes Up Image Polisher Denny’s, still recovering from a tarnished image tied to the 1994 settlements of two class-action discrimination lawsuits, has cooked up a $5 million advertising campaign to "erase its… Continued

Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not… Continued

At a time when more and more TV news outlets are looking for extra content to fill the air, companies are turning to satellite media tours (SMTs) as a digital lifeline to the public and… Continued

June 3-5: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Bellevue, Wash., 212/420-1100. June 3-6: The Center for Corporate Community Relations, "Community Relations Benchmarking," Boston, 617/552-4545. June 9: American Association of Advertising Agencies,… Continued

Ogilvy Adams & Rinehart, New York, has named Bob Seltzer its new CEO and president. Seltzer joins OA&R after 13 years at Porter Novelli, New York, where he served as general manager. (OA&R, 202/466-7590) Vaughn… Continued

Having an online presence will become more crucial to media relations as the younger generation of journalists find cyberspace to be one of the preferred information outlets during this decade and into the next. According… Continued

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-4750 Editor’s Note: As more and more publishers go online, PR specialists will have to add URLs to their databases so that they have a progressive media… Continued

Marketing Campaigns Fashion Clothier Reamed For Anti-Nurse Ad Two heavy hitters in the healthcare industry, the American Hospital Association (AHA) and the American Organization of Nurse Executives (AONE), are outraged by a clothing ad that… Continued

For healthcare marketers looking to blaze new trails, preventive healthcare programs have exciting potential. "Prevention is the medical buzz word for the ’90s and consumers are hearing more about it from the media and demanding… Continued

Insurance Payment Status Seems to Dictate Better Physician Care Hospitals will have some explaining to do if they allow physicians to practice what seems to be a disturbing trend of preferential care to patients with… Continued