- Managers today are still not tethered to the Internet as something they need to depend on heavily for day-to-day business transactions. But that will change drastically in the next two years, according to survey results released last week by the American Management Association, which probed how business managers, including those in PR, are using the Internet.
The "Business Use of the Internet" study, which was conducted in tandem with Tierney & Partners, was based on responses from employees at hundreds of firms: 3,466 responses were returned for the personal use portion of the study and 656 responses were returned in connection with the organizational use segment of the Internet.
Study findings include twin reports - one focusing on individual uses by execs, the other on organizational practices and plans.
Specifically, the survey shows that 90 percent of systems and administrative managers in 656 respondent firms say their organizations make some use of the Internet today but only 6 percent said their companies were "heavy" users. However, findings show that dependency on the Internet will continue to jump.
Complied answers indicate that those who reported heavy use said their reliance on the Internet will be 39 percent in two years. And those who reported moderate use - at a 19 percent rate - said that figure will jump to 43 percent in two years.
On the PR front, were these findings:
- 29 percent reported organizational use today;
- 43 percent reported organizational use in six months;
- 54 percent reported organizational use in a year; and
- 61 percent reported organizational use in two years.
- (AMA, 212/903-8052)