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As branding goes today, Dallas-based Kimberly-Clark Corp.’s likely to be lauded by Web entrepreneurs as well as some PR folks for its new site, http://www.kotex.com, which launched last week. Still, we’re a little stymied as… Continued

3000 West Alameda Burbank, Calif. 91523 Phone: 818/526-7000 Editor’s Note: When it comes to Access Hollywood, we have some good news and very welcomed advice: pitch, pitch, pitch. These producers don’t only look to PR… Continued

PR isn’t the same in all pockets of the world and since the Soviet Union dissolved in 1991, the PR that’s cropped up in Russia is light years away from what’s happening in the United… Continued

Corporate managers understand numbers. They judge the success of business operations, including public relations, in terms of hard numbers. Therefore it should come as no surprise that PR pros who can validate their efforts by… Continued

http://www.ftc.gov/os/9703/privacy.htm – Outlines the scope of information the Federal Trade Commission, which was accepting public comments until April 15, 1997, is covering in its analysis of consumer information privacy issues; http://www.imc.org – The Internet Mail… Continued

On June 5, the Public Relations Society of America held an awards gala to recognize outstanding PR in 1996, with Edelman PR claiming the top honor for its crisis communications efforts on behalf of Odwalla… Continued

June 16-19: Disease Management Congress: Effective Disease Prevention & Health Promotion. National Managed Health Care Congress. New York City; 617/270-0600 June 16-17: Emerging Healthcare Technology: US & International Financing and Strategic Alliance Opportunities. Cambridge Health… Continued

Healthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued

Fierce industry competition has forced healthcare marketers to stretch the boundaries of where they’ll go to build consumer awareness and generate interest. The old standbys: TV, radio and newspapers are being re-evaluated and sometimes overlooked… Continued

Ethical Marketing Dilemmas Cigna Causing Tidal Waves Among Members, Employers Corporate relations professionals at Cigna HealthCare Mid-Atlantic are busy handling the backlash from members, employers and physicians due to its recent decision to drop hundreds… Continued