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There was a time when the marketing of healthcare products and services – from prescription medications to hospitals to medical devices – focused on influencing health professionals and opinion leaders. In some cases, messages were… Continued

Lifetime Television, a cable network that provides progressive public affairs programming to 67.7 million households, is also reaching out to the community on pressing healthcare issues through its dynamic and highly interactive "Take A Minute"… Continued

Public health messages are breaking new ground with community outreach campaigns built around provocative cable programming and supported by interactive Web sites. In an unprecedented partnership, The Robert Wood Foundation and HBO joined forces to… Continued

June 16-19: Disease Management Congress: Effective Disease Prevention & Health Promotion. National Managed Health Care Congress. New York City; 617/270-0600 June 16-17: Emerging Healthcare Technology: US & International Financing and Strategic Alliance Opportunities. Cambridge Health… Continued

Healthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued

Fierce industry competition has forced healthcare marketers to stretch the boundaries of where they’ll go to build consumer awareness and generate interest. The old standbys: TV, radio and newspapers are being re-evaluated and sometimes overlooked… Continued

Next week, PR NEWS begins its review of annual reports. Our analysis will delve into: graphic and visual elements; consistency and clarity of themes; usefulness as a communications tool; integration of editorial and financial content;… Continued

Lisa Chrones joins Selz/Seabolt Communications, Chicago, as senior account supervisor. Chrones was an account manager at Frankel & Company, Chicago. (Selz/Seabolt, 312/372-6160) At Ketchum Public Relations, Pittsburgh, Susan Brophy and David Krivda were promoted from… Continued

Much of the news about communications efforts made by U.S. corporations that come across our desks have some sort of employee, customer, media or investors connection. Those with a community relations tie-in are few and… Continued

Corporate communicators who view the annual report as a necessary burden had better think again. Today, the annual report is evolving as more than a lofty, ubiquitous document required by the U.S. Securities and Exchange… Continued