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Corporate communicators and PR agencies are turning to automated software packages to give clients or employers exactly what they want: evidence that they are pursuing the right channels and tangible proof that they are doing… Continued

Ever since Charles Kaman founded Kaman Corp. more than five decades ago with a meager $2,000, he’s relied on PR as much as he’s relied on advertising to make sure that the corporation, which started… Continued

June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26: Global Public Affairs Institute, "The Web Site and International Public… Continued

Earle Palmer Brown, Philadelphia, has added new members to its staff: Anna Malandra joins the agency as account supervisor after serving as director of marketing communications for QualMed Plans for Health, Philadelphia. Celine J. Wishner… Continued

Although still dwarfed by advertising in terms of corporate budget allocation, PR executives are discovering that their dollar can stretch much further than the advertising buck. In fact, PR has become the needed ingredient for… Continued

Howard Schacter has joined Racing Champions Inc., Glen Ellyn, Ill., as VP of communications. He served as VP at KemperLesnik Communications, Chicago. (Racing Champions, 603/790-3507) Lyons Lavey Nickel Swift, New York, has hired John La… Continued

Technology Tools Business Wire Launches New Feature Business Wire, http://www.businesswire.com, now provides financial and textual information from Market Guide on its home page. The new feature, "Company’s Snapshot Reports," offers free business summary, ratios and… Continued

As branding goes today, Dallas-based Kimberly-Clark Corp.’s likely to be lauded by Web entrepreneurs as well as some PR folks for its new site, http://www.kotex.com, which launched last week. Still, we’re a little stymied as… Continued

3000 West Alameda Burbank, Calif. 91523 Phone: 818/526-7000 Editor’s Note: When it comes to Access Hollywood, we have some good news and very welcomed advice: pitch, pitch, pitch. These producers don’t only look to PR… Continued

PR isn’t the same in all pockets of the world and since the Soviet Union dissolved in 1991, the PR that’s cropped up in Russia is light years away from what’s happening in the United… Continued