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Healthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued

Marketing Campaigns Aetna U.S. Healthcare Defects From AAHP; Mounts Own Push Opting to wage its own beefed up independent PR/lobbying effort to defend managed care, Aetna U.S. Healthcare, the nation’s second largest operator of managed-care… Continued

For the Walter Reed Army Medical Center in Washington, D.C., telemedicine made its debut during a Somalia medical mission for Operation Restore Hope, a United Nations Humanitarian Relief effort in 1992. Using a mobile telemedicine… Continued

Twentysomethings Delaying Fatherhood; Sex Ed Highlighted This past Father’s Day saw an older group of dads celebrating for the first time, according to recent birth statistics from the National Center for Health Statistics (NCHS). Better… Continued

June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26: Global Public Affairs Institute, "The Web Site and International Public… Continued

Earle Palmer Brown, Philadelphia, has added new members to its staff: Anna Malandra joins the agency as account supervisor after serving as director of marketing communications for QualMed Plans for Health, Philadelphia. Celine J. Wishner… Continued

Although still dwarfed by advertising in terms of corporate budget allocation, PR executives are discovering that their dollar can stretch much further than the advertising buck. In fact, PR has become the needed ingredient for… Continued

The client’s wish list was aimed at a very specific demographic: get teens ages 13 to 17 in key markets in Wisconsin to increase their brand loyalty and consumption of Coca-Cola Classic. The integrated marketing… Continued

High-Profile Duffey Communications: Flying High? It may have appeared that former Lt. Kelly Flinn weathered the media storm on her own, but Flinn was outfitted with some behind-the-scenes PR guidance, according to Duffey Communications, the… Continued

Despite the emphasis corporate execs place on the need for crisis communications (ranking it fourth in terms of importance in communications functions), crisis/issues management isn’t receiving one of the highest budget allocations, according to a… Continued