Social Media & SEO

In the 24 hours following statements made by President Trump and the Department of Justice that could endanger the civil rights of LGBT Americans, the ACLU rapidly established itself as the dominant counterpoint in the media narrative, and deployed successful calls to action from organizing rallies to soliciting followers’ questions and concerns, which were addressed by ACLU lawyers in a live stream that garnered thousands of views and shares.

Humanizing your brand online isn’t always easy, especially if you work in an industry that’s perceived as stuffy and stodgy. But State Farm Insurance is shattering those preconceived notions by using social listening to personalize their brand in unexpected ways. Here, Joe Strupek of State Farm Insurance, who will speak at the upcoming Digital and Marketing Show Oct. 17-19 in Miami, shared some best practices for using social listening on Twitter to delight and engage.

LinkedIn is set to unroll its native video feature in coming months, so now’s a good time to get familiar with LinkedIn video’s upload process and capabilities. Tatiana De Almeida, a PR manager on LinkedIn’s corporate communications team, shared a 3-step guide to help communicators integrate LinkedIn video into their mobile workflow once the feature is rolled out, as well as 4 potential applications of LinkedIn video for communicators to keep in mind.

Facebook IQ, the social media giant’s consumer and advertising insights team, recently made public the results of a survey it commissioned to understand video trends. The study, based on 1,500 respondents aged 18-64 in the U.S. and Canada, offers some insights and takeaways that help communicators understand what their video’s purpose should be on various platforms.

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued

Oracle’s global director of social media Steve Moskovitz goes into depth about how the brand organizes and measures social media. He argues B2B brands continue to put too much emphasis on numbers of followers and likes. In addition, brands miss the point of social when they push sales as opposed to providing informative content for audience members.

As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That also was the case with fashion and finance, as exclusive data from Shareablee shows

Whom do you trust? Cisco’s Carmen Collins argues that brands ignore that their employees can be the most genuine and trusted voices. She discusses how Cisco has employed staffers on social media channels to help recruit potential employees.

It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. PR News asked Tatiana De Almeida, a member of LinkedIn’s corporate communications team, about LinkedIn video’s likely applications for professional communicators, how to measure its success and how it’s unique among video features on other social platforms.

Communicators know that paid Facebook ads are a requirement, not a luxury. But that doesn’t mean your brand will be buried unless you spend like Coca-Cola. Even a small budget can have a big impact, but you need to start with specific goals, said Michael Lamp, senior vice president of social and digital media at Hunter Public Relations, at PR News’ Facebook Boot Camp July 20 in New York.