Facebook has reported slow growth this quarter, most likely a result of the data leaks, fake news and hate speech the embattled platform has faced over the last two years, not to mention a saturated global user base. But in its quarterly earnings call, Mark Zuckerberg spoke to four new directions Facebook is headed, all of which will affect how communicators approach the platform. Here are some of their implications for communicators.
Social Media & SEO
3 Things to Consider Before Going Programmatic on Social
October 30th, 2018 by Colleen LutolfProgrammatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the… Continued
These Are the Most Watched Types of Social Video [INFOGRAPHIC]
October 29th, 2018 by Justin JoffeAsked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.
Apple’s Tim Cook Proposes U.S. Version of GDPR at Data Protection Conference
October 25th, 2018 by Justin JoffeApple CEO Tim Cook took to the stage at Wednesday’s International Conference of Data Protection and Privacy Commissioners open session and took a pot shot “platform and algorithms” that “weaponize personal data,” as senior executives from Facebook and Google watched in silence. His words support the increasingly popular belief among communicators that social media regulation will actually be good for the big platforms, as it leads to improved user trust.
5 Tips for Making Your Social Marketing Stick on Pinterest
October 24th, 2018 by Hayley JenningsFor many brands, Pinterest doesn’t even register on their social marketing radar. But this could be a huge mistake. Though Pinterest only has 200 million monthly active users (compared with Facebook’s more than two billion), the platform remains one of the best in terms of return on investment (ROI). So, while the reach of posts on platforms like Instagram and Twitter may be larger, Pinterest could have a bigger impact on your organization’s bottom line. Here are five tips for social marketing success on Pinterest.
Here’s Where Communicators are Hoping to Invest More Resources
October 24th, 2018 by Diane SchwartzMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in… Continued
SEO Under the Influence: How to Keep Influencer Marketing From Hurting Your Page Ranking
October 24th, 2018 by Justin JoffeSearch engine optimization is a necessary skill for any communicator who wants to earn a spot on page one of Google search, but it’s often less of a cross-organizational best practice and instead siloed into a niche function. Because of this, certain content decisions might be cause for rethinking your organization’s SEO strategy. And influencer marketing is one of those cases.
5 Simple Ways to Boost Your Brand on Twitter
October 23rd, 2018 by Ronn Torossian, 5WPRWe know how easy it can be to torpedo your brand or reputation on Twitter. Like most things on the Internet, though, Twitter is a double-edge sword that also can promote your brand. 5WPR CEO Ronn Torossian offers five easy tips to help make your brand’s Twitter presence a success.
Why Reddit Should Be a Part of Your Social Listening Arsenal
October 22nd, 2018 by Hayley JenningsAs of Oct. 2018, Redditis the fifth most popular website in the United States, with a total worldwide monthly user base of more than 330 million people. So, it’s not hard to see why Reddit is known as “The Front Page of the Internet.” The quality of conversation on Reddit and the aversion to promotional content actually makes it a fantastic tool for social marketers to know what’s happening in regard to your brand and the industry at large.
Twitter’s Thumbstopping Tips for Expertly Crafted Brand Messages
October 22nd, 2018 by Justin JoffeYour strategy for getting that copy to the top of the newsfeed only works until it doesn’t, right? Not entirely. As an extension of solid communication skills, good, clear and direct writing will always be a highly valued skill on social. We caught up with Devon Harris, brand strategist at Twitter, to learn about some new and evergreen strategies for making sure your brand copy reaches—and resonates—with as many people as possible.