In just a few weeks, hundreds of social media-savvy professionals will descend upon the W Atlanta-Midtown hotel for The Social Shake-Up Show. And in this personal account, author Chris Strub details three interactions he had at a past Shake-Up—including one with the show’s late founder, Robin Fray Carey—that forever altered the course of his career.
Star Wars is nearly unparalleled as a brand so popular that other brands (whether or not they have a cross-promotional deal) draft in its wake by paying tribute. Thus May 4 is a good day for us to observe how brands are riding the wave, and to see the fruits of some professional content calendars.
Every brand commits social media mistakes, from skimping on audience research to waiting too long to respond to complaints. One gaffe that brands sometimes commit on social: focusing more on generating eye-catching content than on how audiences will likely interact with that content. Monitoring Instagram can be a particular challenge for brands seeking to stay on top of user trends. To help your brand better match its Instagram presence to audience behavior, chew on these five morsels of Instagram wisdom cooked up by protein bar company RXBAR.
Instagram now has over 400 million daily active users, making it the fastest growing social media platform. Given that swelling volume of activity, the marketing opportunities on Instagram abound. Making the most of your brand’s presence on the platform all starts with elevating your feed through such best practices as visual consistency, user-generated content and on-point messaging. Here are three tips to keep in mind.
When the mighty Google changes its algorithm, all of PR is pushed in the same direction by the shockwave; here’s hoping that the most recent change will nudge us into a better place. The search engine’s latest move is to demote (but not remove) pages that propagate lies, hoaxes, conspiracy theories and other junk content that more and more is collectively being labeled “fake news.”
Daniella Peting follows one cardinal rule for live streaming: Don’t wing it. Peting, who manages Motorola Solutions’ social media presence in North America and co-leads the company’s Global Social Media Center of Excellence, makes a point of fully preparing every element of a live broadcast from conception to execution.
What enables some customer communities to be financially productive while others remain a cost center? In the research study “The Business Impact of Online Communities,” we found that almost half (49%) of community leaders report revenue gains from their online community. This is an exciting proof-point, but it warranted further investigation. So, we analyzed the data to identify the winning conditions of the top communities and identified three key steps toward a better ROI.
If you have more money than you know what to do with, you’re luckier than most of us, and you might be unconcerned about throwing your wealth around willy-nilly. For the rest of us, we want to know that we’re getting a solid return on our investment when it comes to paid social before we commit any cash. The first step to this is knowing your brand’s audience and where you’re already engaging them. Answering these ten questions will ensure you’re targeting the right audience for your brand and using your budget effectively.
Social media sites are popular targets when it comes to hacking. Just last month, hackers managed to access the Twitter account for McDonald’s and send out a derogatory post aimed at President Trump. But McDonald’s is a well established, multinational brand and they could gain control of their account quickly. Could your business do the same? Here are six steps to help keep your company’s social media accounts secure.
PR pros know it’s important to adapt to change. Yet it’s also comforting when some of the basics of PR can be applied to new platforms. Take Twitter, whose newsworthiness President Trump has cemented. We asked Rebecca Matulka, deputy director of digital, U.S. Department of the Interior, about creating engagement and growing a community on Twitter. Before setting out the tactics her organization uses, she noted that goal setting, a key component of nearly every PR effort you can think of, should comprise the start of your Twitter endeavors.