Social Media & SEO

Communications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022. 

It’s the most wonderful time of the year for…top lists! And some of our favorites come from the most popular social media platforms and entities. What content is working? What is resonating with users in 2021? Let’s find out.

PR pros know much about Gen Z and its social media attraction. Yet several stereotypes could be hindering your targeted campaign.

After examining consumer engagement with B2C brands last month, this month we’re looking at B2Bs. Overall, consumer engagement was down 38 percent in Shareablee’s business services category, vs the period (Nov. 1-Nov. 30) one year ago.

With the holidays coming, B2Cs are looking to interact with core audiences on social. A slight surprise: the number of posts year-over-year was down 8 percent, yet a far larger surprise was the considerable fall in actions, or consumer engagement, off 35 percent year-over year (YOY.

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure. 

In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.

An Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.

Some marketers may see the inherent benefits that come with arriving early to a trending social platform. Others may balk at the very idea of running ads on an unvetted, unproven and perhaps even unsafe app. Both are right. Both options should be considered, argues our author.

Social media strategies no longer exist in a vacuum. As such, holistic approaches permeated the early sessions at The Social Shake-Up 2021 conference in Atlanta. Platforms, job expectations and strategic planning were woven into sessions covering executing social media campaigns and plans.