Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.
Social Media & SEO
Forget the Controlled Town Hall, Employees Have the Social Floor
January 2nd, 2012 by PRNEWSThe rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?
PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
December 19th, 2011 by PRNEWSPR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.
When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It
December 19th, 2011 by PRNEWSThe ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.
Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand
December 12th, 2011 by Christine de la HuertaThose beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.
CSR Soars in 2011; Look for Better Integration With Biz Units in 2012
December 12th, 2011 by PRNEWSCorporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.
Tip Sheet: Slow and Steady Wins Race in PR Measurement
December 5th, 2011 by Deborah RadmanThe overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.
Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze
December 5th, 2011 by PRNEWSCanadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.
Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat
December 5th, 2011 by Israel MirskyThere are five key questions to ask to determine if you are measuring your social media activity effectively.
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line
December 3rd, 2011 by PRNEWSLeveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war