To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
Social Media & SEO
4 Video Trends that are Critical for PR Pros
May 7th, 2013 by Lucia DavisAs YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
4 Ways to Manage a Celebrity Tantrum on Twitter
May 6th, 2013 by Steve GoldsteinRainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.
List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction
May 6th, 2013 by PRNEWSForbes recently released data from its 2013 Most Reputable U.S. Companies report.
Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging
May 6th, 2013 by PRNEWSHe added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the
Measurement is Sexy. Really.
May 1st, 2013 by Diane SchwartzThere you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued
3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime
April 30th, 2013 by Matthew SchwartzTake advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
How to Take Public Relations a Notch or Two ‘Furthur’
April 29th, 2013 by Matthew SchwartzThe Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued
Apple Stumbles and Facebook Rumbles On
April 29th, 2013 by Caysey WeltonFacebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.
5 Ways For PR Pros to Gauge Social Media ROI
April 29th, 2013 by David PattonWhen we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.