The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued
Social Media & SEO
Apple Stumbles and Facebook Rumbles On
April 29th, 2013 by Caysey WeltonFacebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.
5 Ways For PR Pros to Gauge Social Media ROI
April 29th, 2013 by David PattonWhen we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.
Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party
April 29th, 2013 by Rebecca MaasIt was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
Great Content and Consistency Are Critical to Melding Social Channels
April 29th, 2013 by Matthew SchwartzZumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
How To Be Culturally Ready for Social
April 29th, 2013 by Marc MonseauEvery day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
Video: How Pinterest Became Akin to Fantasy Football for Women
April 26th, 2013 by Bill MiltenbergPinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.
Questions All PR People Must Be Asking
April 26th, 2013 by Diane SchwartzOscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued
3 Questions for Measurement Hall of Fame Inductee Katie Paine
April 24th, 2013 by Steve GoldsteinMeasurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
2 Tips for PR Pros to Add Vine to the Communications Mix
April 24th, 2013 by Matthew SchwartzJust four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.