One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.
Social Media & SEO
Video Pick: SyFy Blows Up Social Media with #Sharknado
July 12th, 2013 by Lucia DavisSharknado has arrived, and it’s winding its way through the Twitterverse, demolishing everything in sight. The trailer is this week’s PR News Video Pick.
5 Content Marketing Rules to Live By
July 12th, 2013 by Lucia DavisContent marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.
3 Things Brands Should Know About Secret.li
July 11th, 2013 by Caysey WeltonOne of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.
What PR Pros Can Learn From Cory Booker
July 11th, 2013 by Lucia DavisCory Booker has raised $4.6 million in 3 months for his Senate campaign. Here are a few lessons from the Mayor for communications pros.
Wanted: Content Strategists With PR Savvy
July 10th, 2013 by Steve GoldsteinMarketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.
3 Ways PR Pros Can Leverage Tumblr
July 10th, 2013 by Lucia DavisTumblr has released mobile app updates for iOS and Android that will boost discovery of new content. Here’s what communicators need to know about the platform.
Why Social Media is Important for Your Brand: Infographic
July 9th, 2013 by Caysey WeltonBy now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally.
Getting to the Heart of the Matter on Instagram
July 8th, 2013 by Matthew SchwartzThey say a picture is worth a thousand words. Used correctly, photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter.
Storytelling Skills the Secret Ingredient in Coca-Cola’s Digital Formula
July 5th, 2013 by Steve GoldsteinAshley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape.