Social Media & SEO

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.

When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”

I’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind.

Even if you don’t share the company’s belief in the inherent, liberating benefits to humanity of Facebook, it’s hard to deny the power of the social network to expand the reach of brands to new audiences. And when we say brands, we don’t mean just B2C brands.

Engagement and ingenuity ruled the day at PR News’ 2013 Digital PR Awards luncheon, as more than 200 agency and in-house PR executives gathered to celebrate the top digital campaigns of the past year at New York’s Grand Hyatt on Nov. 5, 2013.

The Cap’n Crunch brand, with the help of agency HUGE, was able to capitalize on a Reddit item saying Cap’n Crunch was not a real captain, using the online “controversy” to boost the brand’s online presence and garner international media coverage.

Through a 3D texting and driving simulator, AT&T, with the help of FleishmanHillard, has seen its “It Can Wait No Texting While Driving Movement” gain significant momentum among teens; for example, more than 1.6 million have taken the pledge to not text while driving at ItCanWait.com and through Facebook, Twitter, simulator events and text-to-pledge initiatives.

Cone launched The Nature Valley Trail View—a digital platform offering 300-plus miles of immersive content for three of America’s most iconic national parks—at South by Southwest Interactive 2012 with the help of Mashable, inspiring unusually positive social media chatter for a CPG company like General Mills.