Social Media & SEO

Measurement is one of those irrefutable initiatives in the PR and marketing world.  You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many… Continued

The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far.

Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations.

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight.

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.

We queried our audience on Twitter and Facebook, asking for some fun facts about PR that most people don’t know. Here are some of our favorite answers.

Pinterest, the world’s fourth most popular social media site with over 40 million active users last month, is getting serious about analytics.

In a blog post Monday, Facebook announced a strategy to weed out spammy posts with headlines that lead on and purposefully deceive users about what a full article will be about.