When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.
Social Media & SEO
What’s Your Brand’s Second-Screen Strategy for the Oscars?
February 28th, 2014 by4 Common Mistakes PR Pros Make on Twitter
February 28th, 2014 by Ben MurrayFully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.
5 Tips to Using Metrics to Transform Perceptions of PR
February 27th, 2014 by Steve GoldsteinAndrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.
Social Media Tips for Nonprofits and Associations
February 26th, 2014 by Richard BrownellSocial media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.
Recipe for a Quick Communications Win? LeHigh Valley IronPigs Just Add Bacon
February 26th, 2014 byThe minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms.
This Blog Post Was Not Subsidized by Amtrak
February 25th, 2014 by Steve GoldsteinI’m writing this blog post on Amtrak’s Northeast Regional, but I want to make it plain that it’s not on Amtrak’s dime. So I’m free to complain about the woman across the aisle from me… Continued
This Blog Post Was Not Subsidized by Amtrak
February 25th, 2014 by Steve GoldsteinAmtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.
4 Questions to Ask Before Launching Your Brand on Snapchat
February 24th, 2014 bySnapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action?
Here’s Why Facebook, the ‘Largest Data-Mining Operation in Human History,’ Bought WhatsApp
February 20th, 2014 byAt its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.
How To Attach LinkedIn to Your PR Strategy
February 17th, 2014 by Kristina JaramilloLinkedIn is still being underused by PR pros at both the agency and corporate levels.