Social Media & SEO

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR.

If you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers.

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.

PR executives have started to expand their perspective for getting their messages out via online video.