When the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list.… Continued
Social Media & SEO
Using Direct-to-Audience Digital PR
April 28th, 2014 by Ned BarnettFor the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.”
A New Way for PR Pros to ‘Milq’ Their Content
April 28th, 2014 by Matthew SchwartzMilq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack.
Google+ or Google Minus? With Creator’s Departure, Questions Raised Anew
April 25th, 2014 byIn a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.”
6 Things PR Pros Should Know About FB Newswire
April 25th, 2014 by Steve GoldsteinWith the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends.
How FCC’s Proposed Internet Rules Will Impact Communicators
April 24th, 2014 by Richard BrownellThe FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.
#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement
April 23rd, 2014 by Richard BrownellThe New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.
Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR
April 22nd, 2014 by Matthew SchwartzThe effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.
PR Tips on Getting the Word Out Through a Visual Medium
April 21st, 2014 by Matthew SchwartzCommunicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.
3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts
April 21st, 2014 byEarth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts.