The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.
Speed and flexibility are the PR requirements for taking breaking news and making it your own.
Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful ContentApril 9th, 2012 by Huma Gruaz
A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.
Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience TurnoffApril 2nd, 2012 by PR News
â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued
Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted LineFebruary 13th, 2012 by Bill Miltenberg
The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.
After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set RecordsJanuary 23rd, 2012 by Bill Miltenberg
PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.