Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.
Social Media & SEO
Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More
August 8th, 2014 byKnowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.
Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
August 7th, 2014 by Steve GoldsteinGinger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.
4 Ways to Get a Reporter to Pay Attention to You
August 4th, 2014 by Diane SchwartzBack in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had… Continued
Levi Strauss & Co. CCO Shares Thoughts on Blogging
August 1st, 2014 by Richard BrownellLevi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand.
Joe Biden Knows How to Use #tbt. Does Your PR Team?
August 1st, 2014 byVice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.
‘Sharknado 2’ Could Sharpen Your PR Chops
July 30th, 2014 by Matthew Schwartz“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors.
How PR Pros Can Meld Social Media with SEO
July 29th, 2014 by Matthew SchwartzFor PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.
Coca-Cola Hopes Social Media Can Help Sell Soda
July 29th, 2014 byCoca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service.
3 Writing Tips for Successful Content Marketing
July 28th, 2014 byMany brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told.